Knowledge@wharton

According to Daniel M. Cable what characterizes successful companies these days is ”a strikingly different obsessively focused” workforce one that -- compared to competitors’ workforces -- is ”downright strange.” Cable a management professor at the Kenan-Flagler Business School at the University of North Carolina makes his case in a new book titled Change to Strange: Create a Great Organization by Building a Strange Workforce (Wharton School Publishing). To get the best results Cable says companies have to build a workforce ”that is extraordinary in a way that customers care about.” See acast.com/privacy for privacy and opt-out information.