Knowledge@wharton
Brand Crisis Management: Responding to the Tide Pod Challenge
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:44
- Mas informaciones
Informações:
Sinopsis
Other brands can learn important lessons from Procter & Gamble’s response to the trend of teenage YouTubers ingesting toxic detergent pods. See acast.com/privacy for privacy and opt-out information.