Knowledge@wharton
Is an Apology an Effective Marketing Campaign?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:44
- Mas informaciones
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Sinopsis
Brands including Facebook Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move? See acast.com/privacy for privacy and opt-out information.
