Knowledge@wharton
Marketing to Digital Natives: How Brand Loyalty Is Changing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:27:02
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Sinopsis
Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products? See acast.com/privacy for privacy and opt-out information.
