Knowledge@wharton
Dunkin’ WW and IHOB: When Do Name Changes Pay Off?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:21
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Sinopsis
Changing a company’s name is a tricky proposition but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations. See acast.com/privacy for privacy and opt-out information.
