Knowledge@wharton
When Giving Means Losing: Do Charitable Promotions Pay Off?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:11:47
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Sinopsis
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an online taxi-booking platform. See acast.com/privacy for privacy and opt-out information.
