Knowledge@wharton
Five Marketing Lessons from the Payless Shoe Prank
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:12
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Sinopsis
An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior. See acast.com/privacy for privacy and opt-out information.
