Suncast

When VCs told Catherine Von Burg that she probably wasn’t cut out to run (or raise money for) the kind of business that she had mapped out for SimpliPhi, she could have capitulated and sacrificed her personal dignity & self worth on the altar of company mission & vision. Except, the company mission & vision was something that carried her DNA, her blood, sweat & tears. And, ultimately, she believed that it wasn’t a race to be won (ie, “the exit” is not the destination) but a journey that takes more than 1000 miles and more than one person’s determination and grit. This is but part of the insight & context you’ll glean from today’s conversation with one of the solar industry’s best underdog stories of the last few years- SimpliPhi Power and their dynamic leader, Catherine Von Burg.  I originally featured Catherine way back in https://mysuncast.com/suncast-episodes/148 (episode 148 of SunCast) (which itself is an amazing interview, especially for you up-and-coming female leaders looking