Ann Kroeker, Writing Coach

[Ep 206] Several years ago I watched a free training presented by Chalene Johnson, where she explained how to start with one piece of content and then use it in several forms for various outlets. With this efficient and productive approach, she gets the most mileage out of a single piece of content. It’s a clever, creative way to improve ROI. Chalene Johnson’s Content Creation System Chalene is comfortable on video, so she starts with a live video as the primary content form. She decides what she’ll speak on and has several points to cover, and I don’t think she scripts it in advance. She probably writes out bullet points to keep her on track and speaks from those. At the time of the training she recommended Facebook Live, but since then I’ve seen her and others do live video on multiple platforms at the same time. That might be like Facebook Live and Instagram Live or IGTV and maybe Periscope, too. With one live broadcast, she instantly reaches people in multiple places all at once. Afterwards, that vi