Founder Views

A topic that has gathered my attention a lot lately, is marketing. Marketing is a much more diverse and complex subject than people realize, and all ties back to understanding human behaviour. One can argue that humans have changed more in the last 10-15 years than in any other time in history. The simple reason for this change is the invention of the smartphone. Mobile devices have changed the way people communicate, connect with each other, create relationships, and consume information. A recent study I read shows that the average person spends about 5 hours on their phone per day! And I actually saw other studies that show this number as a lot higher, but I’m using the lower number to be conservative. So, Assuming the average person sleeps for 7 hours, that means that a person will spend nearly 30% of their waking hours on their mobile device! You can bet your mortgage that that, number is almost guaranteed to increase over time. Today, successful marketers have to really understand human behaviour if they