Founder Views

When you’re several years deep into your startup and becoming more mature as a company, it’s very easy to lose sight of what got you to where you are – your early clients. The clients you acquire in the first two years of business, are all taking a chance on you. They know you’re a startup and anticipating issues, yet for some reason, they’re giving you their business. They’re investing their time and resources into your service, and hoping you succeed to see a return on their investment. Those early clients are also more than likely your main advocates. They are the ones referring their colleagues, spreading the word, and constantly rooting for your success. Not to mention, they’re also the ones financing your business (especially if you’re bootstrapped). As you grow, especially in a high volume SaaS business, efficiency becomes very important, both in internal processes, and how you manage customers. In the early days, it’s more than likely that the CEO was doing sales, customer support, and everything in b