Founder Views

There are very few things that can make me lose sleep at night. One of those things are negative reviews. Although negative reviews in our company are very rare, they always sting- really, really bad. Each negative review is even worse than the last. Reading a bad review feels like getting punched in the gut. Negative reviews suck, and they always will. However, negative reviews are inevitable. As much as you strive to be the best at what you do, and consistently improve the level of service to your clients, you will never be able to make every person happy. No matter what, you will come across a client who simply can’t be satisfied. Studies show that 85% of shoppers form their buying decisions based on online reviews. Too often, companies don’t take online reviews as seriously as they should. Nowadays, people prefer to trust their friends, peers, colleagues, or even recommendations from people they don’t even know, to form buying decisions. Each review, whether positive or negative, is a huge opportunity to