Founder Views

I recently attended a live podcast panel discussion in Toronto, hosted by Drift. The main focus on the discussion was on marketing, specifically branding. The topics really resonated with me in my current journey and stage with Web4Realty. In most cases, startups don’t think about branding in the early days. The early days are all about the grind- selling, gaining traction, building out your team, looking for efficiencies in your processes, and more selling. Assuming you execute on those above items, and your startup makes it out alive after two years (more than 50% of companies will fail in the first two years), your brand will organically begin to take shape in your market, without any real effort or focus on it. In general, the concept of branding gets thrown around pretty loosely. When you really unpack what branding truly is, it becomes much more valuable and important than most people realize. Nowadays, whatever business you create can easily be copied very quickly. In eight years since we launched Web4