Founder Views

You marketed your product, your sales team pitched the product to a prospective client, had a few follow up meetings, and finally closed the sale! Congratulations, the client is in the door! Now the hard work begins… NOT to take anything away from those in sales – in fact, sales is the most important department in business, in my opinion. Without sales, companies slow down, flatten out and eventually die. No matter what turmoil a company is going through, in almost all cases, sales will help solve that problem. In SaaS however, the hardest part is engaging the client post-sale. Most companies make the mistake in assuming just because a client signed up, they understand the value they’re supposed to be receiving. Even if your sales reps have properly informed the clients about the great benefits and value that your service provides, that’s simply not enough. The silent killer in SaaS is churn, as we know. Therefore, from the moment your new client signs up, each piece of communication and engagement has to be