Founder Views

It’s very common for companies to get comfortable and settle in a “coasting state”. A “coasting state” is when a company is making money, growing (albeit slowly), and trekking along steadily in their market. Not to say this is a bad thing (far from it, actually). After all, most companies will fail before they even get close to that “coasting state”. The fact is, most founders are satisfied coasting along comfortably, and collecting their stable pay check. This is also the reason why there are only few industry-leaders in a respective market. For the big dreamers, and the founders who decide they want to abandon the “coasting state”, and instead elevate themselves as market leaders, they have to change their mindset and ideology when it comes to thinking about business. When confronted with a decision, you can’t think about today, you have to think about the future. Every decision has to be made with the thought of scale and long-term focus in mind. You can’t think about the effects that choice will have in a