Founder Views

In this episode, I’m speaking with the main man himself, Dan Martell. Dan has been one of my inspirations in the SaaS game, bar-none. I haven’t met too many people in SaaS who haven’t got at least some value from Dan. Dan has built 5 companies, and successfully exited three of those, most notably Flowtown and Clarity.fm. He’s an investor in over 40 startups, including Intercom, Hootsuite, and Udemy, to name a few. For the last several years, Dan has been coaching some of the world’s top SaaS founders to help them scale their businesses. He was also recently named top 5 YouTube channels for entrepreneurs in the world by Entrepreneur Magazine, which is pretty awesome. We’re diving into several topics in this episode, including some of Dan’s exclusive concepts such as: How to perfectly craft your messaging in your marketing. How to build authority in your industry. What’s a North Star Metric (NSM), and how SaaS companies should be using it. Two common challenges most SaaS companies face, and how to tackle them