Founder Views

Mature businesses with firm roots in the ground can buy a lot of time when going through slow growth periods or rough patches, compared to newer startups. The value of time is a true luxury and could be a major advantage for bigger companies if utilized properly.Established companies can afford to go through sluggish stages where there’s either stagnant sales, slow growth, or even misalignment amongst the team. Mature companies can go through several months or even years before there’s even a hint of genuine going concern. Bootstrapped startups on the other hand, can only afford weeks at most before runway is dry. Startups must have the foot on the gas at all times and be laser-focused, which can be good or bad (more on that later).What’s interesting is that these “rough patches” can actually be really good for companies. One of the main reasons why mature companies go through what seem to be “sluggish” periods, is because they are able to consciously sense a change in how the market is behaving. So what seem