New Books In Psychology

Today I talked to Richard Chataway about his book The Behaviour Business: How to Apply Behavioural Science for Business Success (Harriman House, 2020). Ever seen the TED talk video on Youtube where Capuchin monkeys get enraged when some receive cucumbers and other monkeys more delicious grapes for completing the same task? Welcome to the inequality basis, whereby a lack of fairness drives all of us crazy. Whether it’s a matter of employees getting different pay for the same job, or consumers feeling like some people get better deals than others, feelings of injustice or disappointment or pride---you name it—drive our behavior. How often is what people say and how they feel and behave identical? Not especially, says my guest this week. Indeed, Richard Chataway would estimate that verbal input might at best get you 50% of the way to understanding how somebody might behave in actuality. Other topics covered in this episode include why inspiring disgust helped an anti-smoking campaign do so well and how Hilton Ho