Stacking The Bricks - Real Entrepreneur Confessions

Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass.In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first product.We talk about:Choosing and narrowing an audience (including some critically counterintuitive lessons)How to spot evidence of a market (where's the proof that lots of people have the same itch you're trying to scratch)Designing who your product will resonate with firstHow to develop marketing content (we call them ebombs)How to use audience jargon to connect with your audineceHow to figure out what your audience already knows (and use that to your advantage)...and a lot moreThis recording originally appeared on: https://unicornfree.com/2015/from-pain-into-a-product-a-real-live-coaching-session See acast.com/privacy for privacy and opt-out information.