Stacking The Bricks - Real Entrepreneur Confessions

Here is the double-edged sword of the software business:All the “features” in the world will not matter if you don’t have the customer pipeline.It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up.Yet there really are features you’ll require in order to get and retain your best customers.OK, so maybe it’s a triple edged sword. Or maybe a citrus reamer. Shut up.I understood this in an intellectual sense, and I tightly managed our list of features for a long time. But we still built stuff that didn’t matter, while at the same time not building fast enough some of the things that really did.But we did not at any point do enough marketing. Never. Not once. Not even now. (It’s #1 on my agenda for this year.)So we will have these new features that our best customers really, truly need — features that will remove objections, and help us land some big fish, and retain them, too.But it’s not like overcoming an objection will magically draw ne