Good Life Project || Inspiration | Motivation | Happiness | Meaning | Success

Ever want to change something that really matters to you, but struggle to make it stick, let alone wonder how to ever get started? You’re not alone. There is so much misinformation in the world of behavior change, which is why I wanted to sit down with Katy Milkman to see if we could all get closer to the truth. And, find out, once and for all, what really works, and what’s just distraction. Katy is an award-winning behavioral scientist and a professor at The Wharton School of the University of Pennsylvania. She hosts Charles Schwab’s popular behavioral economics podcast Choiceology, and is the co-founder and co-director of The Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. He