Campus On The Common

How can you bring an unknown brand out of obscurity? How do you bring awareness to a cause that needs our attention? In this episode, it’s all about small budgets and big impacts as we dive into Guerilla Public relations. I’m sitting down with Professor David Richard, who is the CEO of his own PR firm and a professor here at Emerson College, to learn why this public relations strategy makes sense as well as how to use it. We’ll discuss what Guerilla PR is, where it fits in the broader scheme of Public Relations, and how you can devise a successful Guerilla PR campaign of your own.