Adaptive Path Podcast

Caterina Fake, co-founder of Flickr and current member of the Yahoo's Technology Development Group, explains the humble beginnings of one of the earliest and most successful Web 2.0 applications, Flickr. Flickr actually began as a feature in Ludicorp's Game Neverending, a massive multiplayer online roleplaying game that was focused on social interaction rather than the more typical battle-style MMORPG. Ludicorp (from the latin word for "play") was a small game development company in Vancouver started in 2002 by Fake and her partner Stewart Butterfield. Though the community that grew around the game was very dedicated, Ludicorp couldn't make it profitable.