Adaptive Path Podcast

Search on the web is ubiquitous. Everyone knows and uses Google. Most websites include a way to search the content within their pages and web users are often classified as either searchers or browsers. For many companies, search is considered a solved problem—you get an engine, point it at your content, add an entry box to your global navigation and you are done. This couldn’t be further from the truth. As experience designers, we have an obligation to understand how search works so we can craft an experience that enhances the lives of our users. For too long we have lived at the mercy of vendors and IT departments and their directives of how search should work. We need to understand what goes on under the search covers so we can put the focus back where it belongs—on the person using the tool, not the tool itself. About Chiara Fox Chiara Fox is a senior information architect for Adaptive Path. Chiara has developed successful information architectures for intranets, informational websites, and e-commerce si