Adaptive Path Podcast

Millions of people from around the world come to eBay every day, and the eBay user experience design group applies a range of design and research methodologies to understand and address the perceptions and needs of its widely varied customer base. Jeff Herman and Ann Bishop will co-lead this session, sharing some of their methods for collaborating with eBay’s customers and exploring the ways in which they use customer insights to inform specific design solutions. In this session, you will gain a better understanding of how to: * Engage customers throughout the design process. * Apply new methods to address a wide range of customer goals and needs. * Seamlessly blend design and customer research to contribute to your success. About Jeff Herman Jeff leads eBay’s UI and Visual Design group, which is responsible for the design of eBay’s sites around the world. He has over 20 years of experience as a designer at Apple, Yahoo! and the MIT Media Lab, and he has been a guest speaker at CHI, BayCHI an