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How Inspiration Builds an Instagram Following with Dr. Celine Higton

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Sinopsis

Dr. Céline Higton is all about taking the initiative. That’s how she’s ended up with 26,000 followers on Instagram. When she graduated from dental school in London, Dr. Higton knew she wanted to focus on a more personal type of dentistry. She was advised by a mentor to forget the job advertisements for the larger practices and pick out which private practices she wanted to work with. Then it was only a matter of tailoring a CV and cover letter and hand-delivering it to each one. This advice proved invaluable. Not only did she find a perfect first dental job, but it also inspired her to take that same approach with the rest of her career. Being active on Instagram was just a bonus. Because tailoring social media posts is easier than writing a cover letter, mostly because Dr. Higton only posts images that inspire her.  Dr. Higton didn’t really like social media at first, but she focused on finding a genuine way to connect with people online that was less about likes and more about education. The secret to being