Customers Matter

Harriet Wakelam, Director of Human Centred Design at IAG, grew up in a prototyping household. Her industrial designer father would line up eight kettles on the kitchen bench and ask her to choose one kettle to make a cup of tea.   "It  was  a  prototyping  household," she explains, simply. Those early life lessons now inform the career she's made helping banks, Australia Post and now an Insurance monolith innovate.   Hear how ...