Hard Way Mba

Scott McNabb Vice President, Sales, Enterprise South Oracle Marketing Cloud Newest and fastest growing SaaS Executive confidence in marketing? * 77% of Marketers use awareness as their measure of effectiveness, * Marketers mistake Engagement for Conversion * Engagement metrics: open rates, page visits, tweets, impressions, Likes * Revenue targets... How do marketers position themselves as close to revenue as possible? * The further away you get from Revenue the larger the target on your back becomes. * Conversion metrics and being able to track from engagement through funnel entry and then through lead to opportunity conversion noting engagement all along the way. * Attribution vs. influence becomes a “Possible” discussion. * marketers are drowning in a sea of activity. Combining data sets & creating models to reach the bigger audience that act like best customers? * The world has changed from list builds and 1 st party CRM data, to now the need to combine first party with 2nd and 3rd par