Saas Insider

Jean-Marc is the sole marketer for nGuvu, a gamification platform to engage employees in call centers. That's a very specific market and depending on how easy call center talent is to hire and retain, the value add isn't necessarily immediately understood. Which means Jean-Marc had to educate a market as well as build leads. He's done this successfully for nGuvu through building content. That and more on today's show. About Jean-Marc Senior marketing leader with a track record of increasing sales of applications & technology products via creative marketing direction. An expert in software product marketing, product management, search engine marketing, online lead generation, market research, digital communications strategy and portfolio management. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango