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Why did James feel that he had to write his new book, ? He wanted to set the record straight. For the average employee, income is going down while inflation goes up. Industry, knowledge, and management are all being outsourced cheaply to other countries or to technology. Many people mistakenly think that the only solution is entrepreneurship – that "entrepreneurship is the pathway to riches." This is not true. Being an entrepreneur does have great upside but it also has a well-known failure rate of 85%. There is no way to predict your way out of that 85%. The solution is to become a rich employee, and now, anyone can do it. This century, companies will only succeed if they encourage their employees to develop the "Rich Employee" mindset.   In today's podcast, James talks about , saying that to succeed and thrive no matter where you are, no matter who your boss is, and no matter what your situation is, you should "choose yourself."