Thrive Loud With Lou Diamond

230: Jenny Thompson - SafetyPin Technologies

Informações:

Sinopsis

In 1996, Jenny Thompson made one of the most important decisions of her life: To leave her Dilbertian job and answer an ad in the Baltimore Sun (That’s an actual ad in an actual print newspaper!) for a marketing manager. Soon after, she joined the team at Agora Inc. where she began her career with the company at The Oxford Club.   In her first year there, she tripled profits. On the heels of that success, the owners asked her to take over the fledging health business. After just 10 months in that role, she increased the bottom line 500%.   Over the next 2 decades, Jenny introduced over a dozen newsletters, launched 4 supplement lines, and acquired a skincare company. At its peak, her business marketed 18 newsletters, more than 70 dietary supplements, and 8 skincare products to more than 1.2 million customers and prospects around the world, averaging 18% growth annually during her tenure.   In 2016, with the business projected to hit $70 million, Jenny made the decision to let the next generation take over and