Grow For It!

Episode 23:  I invited my friend and colleague Andrew Aebersold to join me to discuss mental health marketing.  He’s the Founder/CEO of Mediaura, a digital marketing company in Jeffersonville, IN.  Today’s discussion will focus on issues related to effectively marketing a solo practitioner (e.g. therapist), a practice group or a larger company, such as a behavioral health facility.  Both of us have experience in this healthcare segment. Marketing a mental health practice requires an understanding of the unique issues both practitioners and prospective patients/clients have regarding treatment.  One of the realities we deal with is the fact that often, really good practitioners are not typically good marketers.  It requires a different skill set. This can create some significant challenges for the practice, especially in the digital marketing space. There are universal issues most businesses face: Competition is strong Conveying the specific area(s) of mental health you serve Differentiating your practice’s s