Chad and Lindsey are joined by Michael Sheeley, founder & CEO of Nurse-1-1, to discuss crafting values with purpose, living those values in the product's messaging & marketing, choosing not to publicly publish them, and what the landscape of healthcare looks like going into 2021. Please take a minute to help guide our next season with your thoughtful feedback on our Giant Robots listener survey (https://docs.google.com/forms/d/e/1FAIpQLScc386ccM-nS_pcLClG1fIAH4Kr4L5jlSY4eidKa93L5DSztQ/viewform). Thanks! This episode is sponsored by HelloFresh (http://HelloFresh.com/robots90) Enter code ROBOTS90 to get a total of $90 off, including free shipping! Nurse-1-1 (https://nurse-1-1.com/) Michael on Twitter (https://twitter.com/MichaelSheeley) Nurse-1-1 on Instagram (https://www.instagram.com/nurseoneone/) Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Special Guest: Nurse-1-1.