Fortt Knox

KIND Snacks today is a business valued in the billions of dollars, but this wasn't Daniel Lubetzky's first food company. That would be PeaceWorks – a venture with the lofty goal of bringing Jews and Arabs together through mutually beneficial trade. What they have in common is a strong sense of mission. KIND bars come in mostly clear packaging, intentionally showing buyers exactly what's inside. Lubetzky started out selling $100 worth of bars at a time – he says he now sells more than 1 billion in a year – and he believes in making a simple, straightforward promise about the ingredients inside. In our conversation for the Fortt Knox 1-on-1 this week, I talked to Lubetzky about how his family's legacy as Holocaust survivors informs the way he thinks about entrepreneurship and mission. He also talks about mistakes he made along the way. Also in this week's episode: It’s upon us: the holiday season. I don’t know about you, but I got an email come-on from Amazon about early Black Friday deals the day after Hallowe