Leigh Martinuzzi

In this book, Dr Dan Ariely, A professor of behavioural economics at the Duke University uncovers why humans are predictably irrational. Every day we are responsible for making numerous decisions and what Dan was intrigued by is that despite our assumption that we are smart logical beings, we often make poor designs that don’t seem logical at all. Often emotions become entangled in the decisions we have to make. We overvalue, we procrastinate, and we make the same poor decisions time and time again. From his perspective, it seemed humans are highly irrational, hence his research behind this book. Enjoy this week's book reflection @ The Hidden Why.