Mobile Marketing Waves

The traditional mad men style agency is a thing of the past. Today, there are (or should be) math men. Gut feelings have their place but agency execs must make mobile-related decisions based on data. Lots of it - especially data on mobile attribution and post install marketing analytics so they can understand which channels, campaigns and creatives are working and which not. For many agencies, this is not an easy leap to make. In this episode of Mobile Marketing Waves, we spoke to Nicolas Rieul who is head of mobile strategy at Dentsu. He provides a fascinating glimpse into the 2015 agency model, and offers some practical advice for agency marketers who want to win on mobile.