Bar Napkin Business

Dennis Doerfl and his cofounder first developed the idea for Fourstarzz Media while they were working for Groupon in Europe, recognizing the need for an influencer marketing "search engine" to make it easier in deploying influencer marketing as an effective tactic for businesses all over the world. Fourstarzz helps marketers find social media personalities – known as influencers – faster by leveraging extensive data analysis to not only find advertising campaign-relevant influencers but also provide the necessary information to connect marketers with the appropriate influencer agents or networks. For more information, visit www.fourstarzz.com In this episode with Dennis, we cover questions such as: What is a micro influencer and how could they boost your brand message online? Should you compensate influencer marketers to represent your brand? Where do you go to find these influencers? Which platform is still the hottest and most results-driven for influencer marketing? Why does Dennis believe the Midwest is