Jane Hamill | Podcast

This is Part 2 of my interview with Jen Geale of MTB Direct an 8-figure mountain biking e-commerce store in Australia.  Today is all about scaling the business and how Jen and her partners grew from $1 million in sales to 8-figures. :) Jen is SO HONEST about the successes and the struggles and doesn't hold back with what they've done to grow. I love how she refers to the struggles as the "valley of despair". Here's what we discuss in this episode: The power of an email list - especially when there's a small budget for marketing Why she and her partners have resisted building a HUGE list Using giveaways to grow the business Why they're focusing on the on-site experience Increasing conversion rates Why it's so important to define your own version of success Switching the business from a "lowest price" focus to a site with true expertise in the niche and customer service Show notes and links: janehamill.com/jen