Jane Hamill | Podcast

When I first met my guest today, Jackie Ayres from Dyetology, she was running her business while working a full-time corporate job. All of the sales from her apparel and accessories line "side hustle" were coming from in-person art shows and B2C events. It was fun - but exhausting. Her main objectives in working together were: ditch the day job, and flip the business model to mostly online sales -- with some high end direct-to-consumer shows dabbled in The first half of last year really sucked for Jackie. She had already quit her day job (yay) but she had back surgery and couldn't do all the things to grow her business. Forget about selling at shows - she was in pain. She thought the entire year would be a wash. And then...she doubled down. She got into action with her online biz and Holy Moses she turned into Jackie the Entrepreneur 2.0: Her online sales are up 183% from last year  61% of her sales came from her online store Can I get an AMEN? And all of this growth came from the last 6 months of 2019.