Underground Wellness Radio

Mark Schatzker, award-winning food journalist and author of The Dorito Effect, reveals the surprising truth about food and flavor. Topics include why artificial flavoring may be a missing piece of the obesity puzzle, the satiating benefits of natural food toxins, and why you may have no idea what a real chicken tastes like.   Here's what we talked about:    3:31 – The most important word in our food world and how a family vacation changed the world of flavor, allowing us to make food taste anyway we it want it to.   6:39 – Why do we use so much flavor? The technology of food and the reason most strawberries taste like cardboard.   8:14 – How a simple “Chicken of Tomorrow Contest” got us moving in the wrong direction of cheaper, faster, diluted chickens and vegetables.   16:27 – Food crisis or flavor disorder? A new look at obesity and why we’re eating more than we ever have before.   20:06 – The fascinating way one company is using your feelings as flavors in order to get you to eat their foods (and get us in