Raintoday's Sales Tips & Techniques Podcast
You Can No Longer Compete on Just Quality—An Interview with David Pearson
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:36
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Sinopsis
The world is full of great products and services. That means quality alone will not set you apart from the competition. In addition to having a great service, you have to consider how buyers feel about your brand and give them emotional satisfaction. Buyers must perceive you to be a firm that provides value, says David Pearson, author of The 20 Ps of Marketing.