Successful Performercast By Kris Sheppard | Successful Performer Cast | Weekly Interviews With Professional Entertainers | Sh

In this interview, I have my very first return guest! Josh London goes in-depth on internet marketing, first talking about your website, and then going over SEO to help you create a solid foundation for your own internet marketing strategy.     Sponsors: Acting for Magicians by Richard Ribuffo — Pick up your copy today and SAVE $5!   Getting a View of the Landscape • Differences between Pay Per Click and Search Engine Optimization • What the large pieces of an internet marketing campaign are. • Making sure you’re creating good quality content. • Making sure all parts of your campaign line up with each other. No disconnects. • Three stages to buying: Awareness, Research, and Buying.     Website Design • Make your website as simple as possible • Get your user the info they want as fast as possible • Build on a wordpress framework and use a responsive theme to make it mobile-friendly • Create the hierarchy of your website: Homepage, About Page, Blog (keep it updated), Contact page • Don't try to make it "clever.