Successful Performercast By Kris Sheppard | Successful Performer Cast | Weekly Interviews With Professional Entertainers | Sh

In the second half of this series, Josh London goes in-depth on how to setup a Google Adwords campaign, what to have on your landing page, and specific strategies to help you get results from your internet marketing efforts.     Google Adwords Overview • This is the main platform to do paid advertising. • Differences between ads and organic search listings. • Have your website in order first. • Advantages of using paid traffic vs organic traffic.     Settings for Google Adwords • Creating a campaign, and which type of campaign to use. • Start small, then expand your search parameters. • Choosing networks to display your ads on. • Choosing geographical locations and using it’s advanced features. • Setting up your bid strategy. • Setting up your daily budget. (Generally between $10–20 per day) • Delivery method. • Wading through advanced settings.     Creating the Ad • Knowing your target audience and taking that into account. • Know your end goal and work backwards. • Look at your competition and do something