Creative Warriors

Every business needs consumers. They are what use our productive, and ultimately decide if they are coming back. What we really need to focus on are superconsumers. Superconsumers are the people who are always at opening weekend every time a new Disney, Marvel, or Star Wars movie comes out. They are the ones constantly buying canned nacho cheese. They are something we look at as an anomaly, and we tend to ignore them. In truth we all are superconsumers of something. We shouldn’t be glancing over them, we should analyze them. See what makes them tick, and why they keep coming back to the products they do. If you can get superconsumers behind your product, they will spread the word for you. On this episode of the Creative Warriors podcast we are joined by Eddie Yoon, author of the fantastic book, Superconsumers. Download this episode today to learn how to spot a superconsumer, and what you can do to help turn them on to your brand and products. WARRIOR OF GRATITUDE  “Behavior today is not predictive of behavior