Creative Warriors

Branding is something entrepreneurs often overlook and misunderstand. Many people think of branding as just being something that represents your company visually. It actually goes much deeper than that. Your branding has a lasting impact on your company. When done well your brand will continue to increase the value of your company over time. It’ll create the impression on your consumers that’ll keep bringing them back time and time again. If you really want your brand to work for your it needs to speak to people’s emotions. You need to strike them at their hearts, and appeal to their core. It may sound complicated, and even confusing but it’s really not. On today’s episode of Creative Warriors we are joined by Steve McKee, who truly understands good branding and helps break it down to something we can all understand. Steve is the president of McKee Wallwork + Company (MWC), Advertising Age’s 2015 Southwest U.S. Small Agency of the Year. A marketing strategist for nearly thirty years, Steve has held executive