Creative Warriors

Perception is everything in business. You want people to be able to look at you and your brand, and feel a connection. When a customer feels they know you, what you stand for, and even who you are on a personal level, they will want to be loyal to you. It’s often times scary for us to put ourselves out there. As business owners we want to hide behind our business name. In the end, if you put yourself out there and create a proper perception of yourself, you will attract your ideal customers. When they feel that relationship with you, even though they’ve never met you, that’s when you are able to have pricing elasticity. By that I mean you don’t have to compete to the bottom of the price list. People buy your brand for you, and you can charge what you truly deserve to make. On this episode of Creative Warriors, we are joined by a perception expert - Brian Boxer Wachler. Brian S. Boxer Wachler, MD, or Dr. Brian as his patients affectionately call him, is considered America’s TV Eye Doctor having appeared on Tod