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The most difficult thing about Facebook Ads is not being clear about your objective. Learn how Facebook can help you get the right advertising objective for your business so you can get the bang for your buck. References: https://www.facebook.com/business/ads/ad-objectives (Facebook Business - Facebook Ad Objectives) https://www.agorapulse.com/blog/facebook-ad-objective-choices/ (AgoraPulse - Facebook Ad Objectives)