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Everyone loves the idea of accountability until they’re punched in the face with it —and the ego starts to come up with random excuses. Here’s the deal: Accountability is a form of caring. Accountability is a form of respect. Accountability is a form of real talk. And if you do it right —accountability becomes the secret sauce to following through on your word. But guess what? The ego will do anything in its power to run away, avoid and ignore accountability. Why? Because it doesn’t want you to grow. Because it doesn’t want you to expand. Because it doesn’t want you to flourish. In this Quick Hit, I'll share how to double down on accountability in your life and business for massive results.