Using e-commerce and airfreight it's just as easy to sell to a customer in Australia as it is to a customer in the UK. That's the message of Ximena Shelton, the director of Leicester based Shelton's Coffee who sell their innovative coffee hearts all around the world from their online shop. If you are regularly sending parcels to customers in the UK and aren't yet exporting you are missing out on the vast majority of your potential market. What makes it easy to begin exporting is that the express parcel carriers like UPS, DHL, FedEx and Royal Mail will deal with the customs clearance for you. My name is David James and in this special episode of UK Export Advice brought to you in association with East Midlands Airport we find out how simple it is to go global using air freight.