Uk Export Advice

33 - How to Build Business Relationships in China with Matthew Grandage



In China business is done between individuals who know and trust one another - not between faceless organisations. So how are business leaders in the UK going to build these types of personal relationships and what is going to stand in the way? One thing you need to understand very early is that the Chinese view the world in a very different way to us in the West and this has a big impact on the way we are going to do business together. My name is David James and in this episode of UK Export Advice I’m talking once again to Matthew Grandage a consultant who helps British companies do better business in China about the right way to build successful business relationships.